Social media marketing is a new and cost effective way of marketing your product through social media sites. If you’re wondering if social media marketing is right for your business, the verdict is an overwhelming yes. Social media is a great way to drive repeat business and to attract new customers.

With the more recent online emphasis on social networking and media, we have access to new marketing tools as well.

It’s important that you set goals and understand what you want to achieve from your social media marketing efforts.

Here are some of the main ways you can use social media to have a big impact on your business:

• Spread the Word. Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!
• Drive Sales. Give customers offers that are so good they’ll share them with their friends. Your promotions can go viral!
• Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you. It’s a wonderful feedback loop!
• Keep Your Customers Coming Back. Build deeper relationships so customers will get to know, like, and trust you more.

It’s nontraditional, but it has become an essential. In fact, if a business or organisation isn’t using social media, it is missing out on a great opportunity. With Facebook, Twitter, LinkedIn and video-sharing sites such as YouTube, we can reach a whole audience of people who frequent those sites — and reach them in creative ways that 10 years ago were not even possible

Because social media is all about discovering and sharing cool stuff, every interaction you have through social media has the potential to reach many new people.

That’s awesome because social media will ultimately help to spread your message and attract new audiences.